THE CLIENT
Clothing for every you. Armoire allows you to rent designer clothes to create the closet of your dreams without the cost or waste.
THE PROJECT
Jaybird Creative was hired to test emerging channels—partnerships, influencers, and community.
THE OUTCOME
INFLUENCERS
From nano to macro influencers and trade to paid, we tested it all and found a the sweet spot for this team to devote their time. Groundwork was laid to create a scaleable influencer program that approaches influencers as a wholistic channel.
COMMUNITY
In 3 months, we activated over 6 brand partnerships (including email, Facebook groups, slack promotions, and more) with a reach of over 1M and established a CAC that was competitive with other performance based channels.
