THE CLIENT
Sea-Food Confidently. Caught today and delivered tomorrow. That is the E-Fish promise. E-Fish only works with local harvesters that believe in sustainability and transparency.
THE PROJECT
Jaybird Creative was hired to execute an influencer campaign that would create valuable content and to revamp their socials to promote continuity and amplify brand values.
THE OUTCOME
INFLUENCERS
All influencers worked for trade only. We were able to generate over $16K in earned media. Influencer posts on average performed 15% better than other sponsored posts and generated over 200 direct link clicks.
SOCIAL
By establishing clear visual guidelines for the brand we were able to marry brand identity and viral content into one cohesive strategy that encompasses more than just food porn. E-Fish isn’t just about food. It is about connection, sustainability, and lifestyle. And now their social channels reflect that.
