THE CLIENT
Good Day is a line of CBD-infused beverages available in three varieties. Try their cold-brew coffee, citrus sparkling water, or Chamomile herbal tea for enhanced relaxation and stress release.
THE PROJECT
Jaybird Creative was the lead consultant on Good Day’s branding and launch. This included packaging, socials, and influencers.
THE OUTCOME
Branding
After a careful competitive analysis, we landed on a design that was sophisticated and bold. The addition of apparel that benefited mental health non-profits fit seamlessly into the overall brand messaging—Make every day a Good Day!
Go to Market
We launched Good Day’s socials, seeded over 50 influencers in core markets, and drove valuable brand recognition in a competitive environment.
