THE CLIENT
Gemmist is a direct-to-consumer haircare line that provides personalized recommendations based on your hair data.
THE PROJECT
Jaybird Creative was hired to execute multiple brand marketing strategies for Gemmist - from influencers and social media, to podcast placement and more.
THE OUTCOME
500
With a nominal budget, Jaybird procured podcast sponsorship that resulted in over 500 subscribers with a CAC that outperformed traditional social advertising.
200
Jaybird managed a large-scale influencer seeding campaign where over 200 influencers were engaged. The CAC on this campaign was lower than any other marketing channel.
